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Alehar - Corporate Finance Advisory

Rebuilding the numbers and controls for a D2C health brand ahead of a debt raise

HealthcareSoutheast AsiaAnonymized

Vantage is a celebrity-led direct-to-consumer health and wellness brand in Southeast Asia. Its product and marketing drove explosive growth from launch, taking the business to meaningful scale in its first year. That pace, however, had left the finance function a long way behind the rest of the business. The setup behind the numbers had barely changed since the early days, and as revenue and spending scaled the founders grew less confident that what they were seeing could be trusted.

Before raising the capital to fund its next stage, the founders wanted a finance base they could stand behind: numbers they could trust, real control over spend, and reporting solid enough to take to lenders and to run the company from day to day. Putting that foundation in place, ahead of any raise, was where Alehar’s work began.

Chapter 1

Where They Were

Vantage’s explosive growth had outpaced its finance function. Revenue, spend, and stock were all scaling at once, while the systems meant to track them had not moved since launch. The numbers were still maintained by hand in spreadsheets, with no accounting system underneath them, and as the business scaled the founders were no longer confident those numbers could be relied on. Spend was heavy, and it was not always clear that each payment was fully supported.

The founders engaged Alehar to establish whether the numbers could be trusted, to confirm that spend was properly supported, and to put the systems and controls in place to keep it that way, ahead of approaching outside lenders for capital. Once the work began, reconciling the financials against source data made clear that the issues ran deeper than reporting alone, and with founder alignment the engagement expanded into a full rebuild and consolidation.

Chapter 2

What We Did

1. Rebuilding the numbers from source, and making them tie

We rebuilt the numbers from the ground up. Working from the bank records and the settlement data from the online store, we reconstructed what the business had earned and spent, then reconciled it line-by-line against the previous accountant’s statements. That reconciliation surfaced a number of errors and differences that had not been visible in the spreadsheets, and we worked through each one so the founders could see clearly which figures held and which needed correcting.

The business operates through entities in two countries, each with its own set of records. Funding moved between them, and those transfers had not been reconciled against each other, so there was no single view of the group. We reconciled the accounts across the group’s entities and built a single consolidated view, with the funding that moves between them tying out on both sides. For the first time the founders had one dependable picture of the business rather than several partial ones.

2. Putting the finance process, stock, and controls in place

With a reliable baseline in place, we designed an integrated finance process for the group: a consistent chart of accounts, a fixed month-end close, clear ownership, and approval thresholds and documentation standards for spend. Each payment now carries the right sign-off and supporting documentation before it is made, and the accounts are produced on a fixed calendar rather than reconstructed each time they are needed. QuickBooks Online became the system supporting that process.

As a physical-product business, stock was the other half of the picture. We built a process to count inventory and tie it back to the financials, so discrepancies are found and resolved rather than carried, and cost of goods and gross margin can be relied on. Together, the process, the controls, and the inventory discipline gave the business a finance function that holds up as it grows.

3. Turning the close into a management and lender rhythm

A clean close is only useful if it drives decisions. We built a monthly management pack that shows how the business is actually performing, from revenue and margin through to cash and runway, so the founders manage from the numbers rather than from instinct. The same close produces the defensible historicals and schedules that lenders expect to see, so the numbers the founders take into a financing conversation are the same ones they use to run the business.

4. Structuring the group and capital for growth

Beyond rebuilding the finance function, our analysis showed that Vantage’s projected growth would require additional capital and a corporate structure able to support it. We began working with the founders to harmonize the structure across countries, simplifying shareholding and establishing compliant, scalable processes for transactions between entities.

We are also helping Vantage reshape its funding mix and identify lenders with the capacity to support its next stage of growth. This connects the finance operation, corporate structure, and capital strategy around one goal: enabling the business to scale with confidence.

Chapter 3

Where They Are Now

Management has confidence in the numbers again, and clear controls now sit around spend. Behind that sit a single accounting system, a monthly close on a fixed calendar, over a year of rebuilt and reconciled history, a group consolidation that ties, and stock that reconciles to a physical count.

We are preparing the monthly pack and supporting historicals ahead of the debt raise the founders plan to run, so the figures will stand up to diligence when the process begins. Alongside it, the work on group structure and funding mix continues, so the capital base is ready to support the growth the business is planning. Alehar continues to work alongside the team through regular monthly reviews as the business grows.

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