A partner who is accountable
One partner owns your finance function. They work alongside the people you already have, and take on what your team does not have the capacity or the experience to run.
By industry
Fractional CFO for Consumer Brands and D2C
Consumer brands outgrow founder-led finance long before they need a full-time CFO. Alehar's Corporate Finance as a Service gives you a senior finance team that scales with the brand, with a partner who owns the margin by channel after fees, returns and advertising, builds the case behind every stock, retail and advertising decision, and prepares you for the raise or the sale when it comes.
What we hear
What owners in consumer brands and d2c tell us
01
“We sell more through marketplaces every month, but I cannot tell whether those orders leave us any profit.”
02
“We want to raise next year and investors will ask for numbers we do not have.”
03
“We order stock for the peak in spring and pay for it before we sell a unit.”
04
“We have grown fast on ads and the finance side has not kept pace.”
The engagement
Why consumer brands and d2c businesses work with Alehar
A partner, a complete team, no lock-in, and support for the next raise or exit when it comes.
A complete team, not a single hire
Behind the partner is a team from analyst to executive, drawn from private equity, investment banking and strategy consulting. Reporting, planning and transaction preparation are covered without adding headcount.
Month to month, without lock-in
The engagement runs monthly and can be ended at any time, without penalty. You pay for a senior finance function, not for the cost of building one.
The same partner for the raise or the sale
Alehar advises on fundraising, debt and M&A, and brings a network of venture, private equity and corporate investors. When the next step comes, the people who have run your numbers run the process.
Tell us how we can support you.
We're excited to connect with you and know more.
What we offer
Start maximizing the potential of your company now.
Historical Performance
We get you a true financial picture of your company
By reconciling your historical and current performance and putting in place critical financial processes and systems
- Reconciliation
- Financial Systems
Optimization
We help you save costs and improve cashflow
By analyzing your financial performance to identify quick and easy actions to save costs and improve working capital management
- Working Capital Improvements
- Cost Savings
Financial Planning
We develop effective plans to help you grow revenue
By working closely with you to do short and long-term financial budgeting, forecasting and modeling different scenarios.
- Modeling
- Forecasting
- Budgeting
Growth and Expansion
We help you identify and decide between growth initiatives
By supporting you in the assessment of the ROI and feasibility of potential growth initiatives for your company.
- Feasibility
- ROI Analysis
Investment Readiness
We get you ready for an investment or a sale
By working backwards from your target (debt/equity investment, partial sale, full sale) to identify the changes needed to get your company ready.
- Equity
- Debt
- Partial / Full Sale
Client stories
The same work, already done.
Frequently asked questions
Related resources
- Fractional CFO for FP&A and financial modeling
- Fractional CFO for management and board reporting
- Fractional CFO for packaging manufacturers
- Fractional CFO for textile and apparel manufacturers
- Valuation calculator for consumer products
- Valuation calculator for e-commerce and D2C
- Consumer and retail at Alehar
Resources
More ResourcesTools for consumer brands and d2c finance decisions
Some services described on this page may be regulated activities in certain jurisdictions. Alehar provides services only where legally permitted. See our Disclaimer.
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Perspectives on corporate finance, fundraising, and M&A, from the Alehar team.